“That following winter, we got into a few shops and sold 400 of them.” He figured if he could get some local shops to commit and then make the rounds at ice fishing and sports shows, then pretty soon the word would spread.
A lot would say it was a cool concept, but didn’t want to buy them,” Reiter said. I decided just to deal with the ones that had interest, and not try to force the issue with the ones that didn’t. Some showed interest, while others showed no interest. “The hardest thing was trying to get it into shops. Tom began the challenge of getting other people to recognize and sell his product. “From there we designed a little better prototype and made up over 500 of those,” Reiter explained.Īs many business owners know, having a good idea and getting people to buy your products are two different things. You’ve got to get a patent on this thing.” At that point, Reiter knew he had something that people would want. He showed it to friends while they were fishing and they all proclaimed the same thing.
The Finicky Fooler was ready to introduce to the outside world. After testing his prototype that winter, Tom discovered it worked well.
